In addition to games, players can also create outfits on Roblox and showcase their creations to the world. The platform allows users to design clothes and sell them to others for a price.

Vans World is a permanent virtual brand experience launched on the immersive gaming platform Roblox in September of 2021, making Vans one of the earliest adopters.

Fashion brands like Ralph Lauren are racing to set up shop in the metaverse. The storied American brand recently began selling digital clothing on online platform Roblox.