One indie studio has called out a clone of their game made in Roblox called "CLIFF", professing they'd rather see people pirate their game than play it.

Aggro Crab and Landfall Games decry Rise (formerly Cliff) on Roblox as a "ripoff" of Peak, encouraging others to pirate their game instead.

Millions are flocking to grow virtual gardens in viral Roblox game created by teenager A 16-year-old’s Roblox game, Grow a Garden, has shattered records for the most concurrent players in history.

Like YouTube, Roblox started as an online stage for young creators. As the company grows toward 100 million active daily users, contributors are making big money selling games.

Roblox says users who trialled the system "saw the value" in watching ads for rewards such as power-ups or in-game currency.