Google Analytics 4 (GA4), previously named Universal Analytics (UA), provides flexibility in the way you track and collect data on your website or in your mobile app. It gives you insight into how ...

In a lot of ways, Google Analytics is like the eyes and ears of your website. The popular free tool automatically collects helpful data for you, so you can better understand, serve and build your ...

How to Set Up and Use Google Analytics 4 with Google Sites Your email has been sent When you connect Google Analytics 4 to a Google Site, you obtain a steady stream of information about how visitors ...

In less than a month, Google Analytics 4 will be a year old. Have you adopted it yet? At the very least, please tell me you have it running on your site… Please? Here’s the thing — as we’ve talked ...

An icon in the shape of a lightning bolt. Impact Link Just the name is intimidating to some people: Google Analytics. It might help to know that analytics is the name for the branch of mathematics ...

Of all the business analytics tools used today, the most popular one is Google Analytics, which is a data-tracking tool offered by Google. If you're a business owner looking to optimize and better ...

Search Engine Land » SEO, PPC & AIO Guides » Master GA4: Google Analytics 4 tips & tutorials Share 14.2 million websites have already adopted Google Analytics 4 (GA4). But why? Because Google calls it ...

Google Analytics 4 offers a robust, event-based approach to tracking website activity. However, the deprecation of Universal Analytics has forced many marketers to relearn their favorite analytics ...

Data analytics are constantly evolving and becoming ever more relevant in today's marketing. In my own experience helping companies across industries refine their digital marketing, I have seen how ...

Meta is encouraging advertisers to integrate Google Analytics 4 with its ad platform, offering early access to advertising system updates that show a boost in conversions. GA4 is Google's analytics ...