RBLX is testing ads with Google and rolling out IP licensing deals to diversify beyond its virtual currency model.

As the immersive gaming platform scales its advertising and ecommerce offerings, Campaign explores how brands can best leverage the platform and the ethical implications to consider when targeting its ...

Roblox partners with PubMatic to launch immersive video ads on its platform, targeting major brands and driving revenue growth. Find out why RBLX stock is a Buy.

Integral Ad Science’s Viewability and Invalid Traffic measurement products will be made available for campaigns on Roblox later this year, providing advertisers access to third-party measurement to ...

Roblox introduces in-game billboards with video ads to target 72M daily users, reducing Robux dependency and sharing revenue with creators. Competing with tech giants, Roblox aims to deepen user ...

Roblox began testing video ads towards the end of 2023 as part of its latest efforts to monetize its platform. The deal with PubMatic will allow brands to purchase Roblox's video-ad inventory ...

Roblox is planning to soon introduce ads in between games to grant players rewards and it's one step closer to their already rich ecosystem.