Net promoter score in SaaS measures customer loyalty based on their likelihood to recommend a product or service, scored on a 0 to 10 scale.

The Net Promoter Score interrogated through a services marketing lens: Review and recommendations for service organizations Hazel Lacohee, Anne Souchon, Peter Dickenson, Louise Krug, and Fabrice ...

The Net Promoter Score (NPS) has been a staple in customer feedback for years and is known for its simplicity and effectiveness. But as customer expectations evolve, it's clear that traditional ...

Despite the Net Promoter Score's (NPS) popularity among managers, the marketing literature has given limited attention to this indicator and has, instead, focused primarily on its impact on business ...