By participating and by building cool stuff, ROBLOX members can earn specialty badges as well as ROBLOX dollars (“ROBUX”). In turn, they can shop the online catalog to purchase avatar clothing and ...

If you're a parent trying to protect your kids from the dangers of the internet, an online community that has attracted millions of kids probably sounds like your greatest nightmare. And yet, Roblox ...

Advertising is Roblox’s biggest profitability lever. Older users already make up most of Roblox’s daily active users, and retaining them as they spend more could dramatically improve monetization.