Why video is key to Roblox’s evolving advertising strategy The wide rollout of immersive video ads is accompanied by measurement partnerships that underpin the platform’s growing advertising ambitions ...

Roblox has hired former Roku executive Louqman Parampath to help build out its advertising business, as the video-game platform bets on its lucrative young user base to draw marketing dollars.

Roblox's Rewarded Video ads present a unique and engaging format where players can opt to watch full-screen video advertisements lasting up to 30 seconds in exchange for in-game rewards, which are ...