Typically a running head appears on every page in the document; however, you can configure Microsoft Word to create a custom running head on the title page of the document only.

If you run into a conditional header or footer request that you can't handle, take a look at Word fields. They're not magic, but it kind of feels like magic when they do what you want.

Use Word's StyleRef field to repeat content throughout a document, including in the header and footer.

Creating a unique header for a single page in Word 2013 can be challenging at first; when you edit the page header, Word applies the change to all the pages in the document.