Learn about how to add Google Analytics to WordPress enabling you to track user engagement in the website ,website traffic and insights about site visitors.

Learn how to use GA4 for better tracking, insights, and reporting. Track organic traffic, custom events, and SEO KPIs with advanced GA4 strategies tailored for modern search teams.

Google Analytics 4 is still new, and its metrics differ in many ways from Universal Analytics'. Learn 7 of the best GA4 metrics to track user behavior on your website.

Google Analytics 4 now allows exporting user data to BigQuery. The data includes audience membership, predictive metrics, and last active timestamps.

See how GA4 funnels reveal where SaaS users drop off — and how to fix friction points to improve conversions, onboarding and revenue growth. The post How to optimize B2B SaaS user journeys with GA4 ...

Let's take a look at how you can harness the power of data analytics to drive digital marketing success.