Learn about how to add Google Analytics to WordPress enabling you to track user engagement in the website ,website traffic and insights about site visitors.

After logging in, you need to add a unique tracking code provided by Google Analytics to your website or app. To add this tracking code to your site, open admin page in analytics.

As a small business owner, you know the importance of your website. It’s where current and prospective customers go to learn more about your offerings and, hopefully, make a purchase, schedule a ...

Brands and marketers alike are going to need to calibrate how they look at the data—because those KPIs we all love are getting a shake-up as well.

Learn how to use GA4 for better tracking, insights, and reporting. Track organic traffic, custom events, and SEO KPIs with advanced GA4 strategies tailored for modern search teams.

Turn your site’s roadblocks into opportunities for improvement. Unlock user experience insights and boost engagement with Google Analytics 4.

Google has released an open-source tool that lets large language models like Gemini connect to Google Analytics, enabling natural conversations with your data.