Google's AdWords service was designed with this purpose in mind. Adding AdWords tracking to your company's WordPress website is a two-stage process.

A step-by-step guide for configuring form submission data to track conversions in Google Analytics using Gravity Forms in WordPress as an example.

Installing Google Analytics into a WordPress-driven website is easy: copy the tracking code from your account and paste it into the theme.

How To Add Google Analytics To WordPress Discover a powerful tool to help you deepen your understanding of how visitors are getting to and using your WordPress-powered website.

Using Event tracking to measure interaction and conversions on your website is beneficial for getting a better understanding of how your users engage with the content and features of your website in a ...

Event tracking is one of the most useful features in Google Analytics. With just a little bit of extra code, you can capture all kinds of information about how people behave on your site. Event ...

While tracking WordPress pageviews in Google Analytics is pretty easy to accomplish, another interesting metric for many websites is to track author statistics. Namely, how many pageviews is each ...

WordPress announced today that they are treating Google's new FLoC tracking technology as a security concern and may block it by default on WordPress sites.

Google seems to be rolling out new WordPress specific conversion code for Google Ads. This seems like a Google Tag code with easier set up for WordPress sites.