It feels like just weeks ago companies were jumping on the bandwagon to create metaverse worlds where they could get fans excited about their products. Along the same lines, Roblox is the new ...

Roblox has partnered with Google to expand its immersive advertising efforts, including its rewarded video ads product.

Brands keep betting on Roblox. New York City-based E.l.f. Cosmetics announced it will test real-world commerce on the video game platform Roblox, becoming the first beauty brand to do so. Products ...