Google Analytics and Leadfeeder strengthen their partnership by co-creating content to help sales teams worldwide. The first video was released overnight on the Google Analytics YouTube channel.

Redcore Investments COO, Ihor Denysov, elaborates on just why those that master AI and big data will spearhead the industry ...

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From my early days as an assistant brand manager at P&G through my second CMO role, I’ve always strangely looked forward to annual budget planning. I’ve seen all sorts of models used: build from the ...

“Big Data” is the latest example of how a shiny new concept can become the toast of the town. Big Data has been heralded by many as the new competitive advantage for smart companies. Like many ...

If you want to know how customers experience your website, heatmaps are the best way to gather that data. Hotjar is an excellent heat-mapping tool, according to Jordan Bridge, a digital marketing and ...

Today’s current business climate is one of unprecedented change and a seemingly endless need for adaptation. The organizations which are charging forward and thriving—and the ones who will continue to ...

Predictive analytics is a method of using data to make predictions about future events or behavior. It can be used in a number of different fields, including marketing, sales and customer service.

In the past year, CMOs saw business and budgets ebb and flow. Following the tail end of the pandemic, confidence grew, but not long after, we saw indications that a recession was approaching as job ...

Journal of Public Policy & Marketing publishes thoughtful articles on how marketing practice shapes and is shaped by societally important factors, such as ecology, safety, health, consumer ...

LONDON--(BUSINESS WIRE)--Quantzig, a global data analytics and advisory firm, that delivers actionable analytics solutions to resolve complex business problems has announced the completion of its ...