Machine learning engineers from the University of Bristol think they might have the master equation to predicting the popularity of a song. The so-called Hit Potential Equation looks a little ...

What if the secret to Netflix’s biggest hits is not on your TV screen, but in your hands and the device you are scrolling? As millions scroll through TikTok, seemingly random clips turn shows into ...

Like pals Paul McCartney or John Lennon, Harvard statistician Mark Glickman and felllow researcher and Beatles fan Jason Brown came together to solve a question many loyal listeners have asked over ...