A brand rolls out a freshly redesigned website. The new layout feels crisp, the visuals are on trend, and the launch gets ...

The digital landscape has evolved significantly over the past decade, with website design trends shifting from elaborate, ...

Attitude-toward-the-ad has been studied over the last couple of decades as much or more than any other construct in scholarly marketing publications (e.g., Brown and Stayman, 1992; Bruner, 1998). As ...

In the information age of today, time is a very valuable commodity, especially for business owners and marketers. When research suggests that humans have attention spans shorter than a goldfish, there ...