1. HTML Coding Standards And SEO Go Together An SEO familiar with HTML understands how a web document should be structured and is alert to the consequences of poor coding practices.

HyperText Markup Language (HTML) is the set of markup symbols or codes used to display on the internet. The markup tells web browsers how to display a webpage’s words and images.

A page will typically have a headline. Behind the scenes, in the HTML code, the headline is wrapped in an H1 tag. This page has a headline and several sub-headings to break up the copy into sections.