It’s sometimes easy to forget that major search engines such as Google are machines. Despite their incredible ability to aid our research and to lead us to the information we need, they don’t have the ...

Semantic HTML5 provides us with an opportunity to improve our websites and optimize for search engines. We can take full advantage of these opportunities by using machine-readable semantic HTML5 ...

Structured data is a core SEO tactic. Not only does it remove a layer of ambiguity for search engines (they don’t have to infer what a piece of data is; you’re telling them outright), it’s also the ...