H&M has launched an immersive gaming experience called “Loooptopia” on Roblox. The game allows players to experiment with materials and patterns and create a virtual garment and wardrobe for their ...

With the metaverse and social gaming channels increasingly becoming more a part of our culture, retailers are traveling to the metaverse to win new customers. H&M has embraced the metaverse and social ...

H&M is upping its bets on emerging digital channels with the launch of Loooptopia, joining numerous others, including Gen Z retailer American Eagle, who have made Roblox a key marketing asset in an ...

H&M has partnered with Roblox and metaverse studio Dubit to create an interactive online experience that lets consumers experiment with fashion materials and patterns and is described as putting ...

Fashion brand H&M has launched a new game within metaverse platform Roblox. The game, H&M Looptopia, lets players create a virtual wardrobe for their characters by experimenting with materials and ...

H&M has launched an immersive experience in the metaverse through online gaming platform Roblox. The fashion retailer partnered metaverse studio Dubit to create H&M Loooptopia, which lets players ...

H&M has just become the latest fashion retailer to launch a branded campaign inside Roblox. The campaign, called ’Loooptopia’ (no, that’s not a typo) and created in partnership with digital gaming ...