To become a Vogue Business Member and receive the Technology Edit newsletter, click here. Gucci has tapped an international football star to appear in its Roblox experience, merging the worlds of ...

The Roblox metaverse is renowned for offering a plethora of titles based on different genres, gameplay, and more. Gucci Town is one such game that provides players with a fashion-inspired experience ...

To receive the Vogue Business newsletter, sign up here. Gucci Town on popular gaming platform Roblox now has a signature scent. Gucci Flora, the brand’s first fragrance in the metaverse, comes in the ...

Gucci has opened a persistent digital space on Roblox, per a press release shared with sister publication Marketing Dive. Previously, the luxury brand opened the Gucci Garden in Roblox in May 2021. A ...

Miley Cyrus has officially entered the metaverse. As the face of Gucci’s Flora Gorgeous Jasmine fragrance, Cyrus’s avatar can now be found in ‘Gucci Town,’ the brand’s branded parcel of virtual real ...

It's party in the metaverse as Miley Cyrus takes to Roblox to promote Gucci's newest fragrance, Gucci Flora. Cyrus, who is a celebrity ambassador for Gucci Beauty's Flora Gorgeous Jasmine campaign, ...

Gucci Town is a prime bit of a real estate. The lawns are perfectly manicured. The fountains are crystal clear. The store, well-lit, immaculate, and always over-stocked, is open 24/7. That's because ...

Miley Cyrus is the latest celebrity to join the metaverse. As the face of the Gucci’s Flora Gorgeous Jasmine fragrance, the singer is making her debut in Roblox’s Gucci Town as the platform’s first ...

The centre parting, the hairband, the chunky calves; some Premier League stars are so recognisable they are easy to identify even in Roblox form. - Stream on ESPN+: LaLiga, Bundesliga, more (U.S.) ...