The Gucci ‘Queen Bee Dionysus’ bag originally only cost 475 Robux (or $5.50), but due to it only being available for one hour day on two days, the price skyrocketed. In the end it sold for 350,000 ...

Gucci en Vans hebben hun samenwerking aangekondigd om een unieke ervaring in de Roblox-metaverse te bieden. Gucci Town en Vans World zijn de focuspunten, waar spelers exclusieve digitale producten en ...

Roblox heeft sterke partnerschappen aan zijn metaverse ecosysteem toegevoegd. Nu brengt het platform, samen met Gucci, de Engelse voetbalster Jack Grealish naar de omgeving van het merk in de ...

MILAN (AP) — Anyone whose virtual alter ego is wandering around the Roblox online game platform these days might run into other avatars sporting Gucci handbags, sunglasses or hats. The digital-only ...

Gucci has opened a persistent digital space on Roblox, per a press release shared with sister publication Marketing Dive. Previously, the luxury brand opened the Gucci Garden in Roblox in May 2021. A ...

As gaming platforms capitalize on pandemic-fueled traffic to their digital worlds, brands that drive culture in the physical world are fighting to ensure they don’t miss any new opportunities. A new ...

New Gucci creative director Sabato de Sarno made his eagerly anticipated runway debut at Milan Fashion Week on Friday—and now the luxury giant has unveiled a metaverse recreation of the event that ...

It's party in the metaverse as Miley Cyrus takes to Roblox to promote Gucci's newest fragrance, Gucci Flora. Cyrus, who is a celebrity ambassador for Gucci Beauty's Flora Gorgeous Jasmine campaign, ...

For fans willing to outfit their video game avatar with the latest, coolest skin, a few bucks here or there is a small price to pay to stick out from the crowd. But on Roblox, the massively popular ...

Roblox fans are going extreme when it comes to dressing up their avatar with skin. Players are now paying thousands of dollars for the virtual Gucci bags in the game. And they do not mind if it costs ...