Roblox on Tuesday launched a new format of video advertising on its gaming platform and announced a partnership with Google to help boost the growth of its nascent ad business. Gamers can choose to ...

Roblox just made its biggest advertising power move yet – and it could change how brands think about gaming, attention, and ad formats that don’t make people want to rage-quit.

Roblox has partnered with Google to scale its new rewarded video ad format, according to a press release. Brands and agencies will be able to buy the ad format programmatically via Google’s ...

Roblox on Tuesday launched a new format of video advertising on its gaming platform and a Google partnership.