Working hand in hand, descriptive and prescriptive analytics can provide the guidance and intelligence that enhance the customer journey across all of your marketing and communication channels.

Understanding the difference between descriptive, predictive, and prescriptive analytics can set you on the right path to finding a viable and productive solution for your business—but beware of ...

Their examples and descriptions can be conversational and anecdotal, deviating from the brevity and rigor of generic dictionaries. There’s a new challenge for dictionary makers when English has now ...

Descriptive grammar seeks to simply convey a message. In Kenya today, most people have a preference for descriptive English grammar over the prescriptive for being non-restrictive.