Name change: From Google Webmaster Guidelines to Google Search Essentials, because, well, Google doesn’t think webmaster is a term used much these days and/or it is too narrowly focused.

Google is launching a simplified version of the Google Webmaster Guidelines and rebranding it as Google Search Essentials.

Google has replaced the Google Webmaster Guidelines with the Google Search Essentials. The name change is Google's ongoing efforts to remove the term "webmaster" so that these tools and ...

Google understands that Google Webmaster Tools can be used by everyone. The “webmasters” using the tool now include many people—programmers, SEO specialists, marketers, and more.

Google Webmasters is changing its name to Google Search Central and revamping the branding with a new mascot.