You’re offering downloads of valuable content to bring your target audience into a conversion funnel. You’ve set up the tracking for file downloads on your ...

Starting July 1, Universal Analytics will no longer collect data. B2B companies looking to track their web or app performance must use Google Analytics 4 (GA4). GA4 provides extensive capabilities for ...

Google’s attempt to snuff out third-party web tracking cookies is moving along. The company announced today that its Privacy Sandbox APIs will be available to all ...

In April 2019, ZDNet reported about a proposal Google had made to other browser makers in an attempt to get everyone on board. The plan, at the time, was that browsers block file downloads that take ...

In July of 2022, Google said it would probably be the second half of 2024 before its Chrome browser started phasing out third-party cookies. While that still might be the target date for a full ...