Google Ads API eliminates 24-hour wait for conversion adjustments, streamlining data management for advertisers starting Sept. 9.

Google will switch to a monthly release cycle for the Google Ads API release schedule. This will result in more frequent ...

Google Analytics 4 update unifies conversion reporting across Ads and Analytics, introducing 'key events' and privacy-first measurement solutions.

Google announced last week a new version of the Google AdWords API, v201309, has been released. The major difference is bringing the offline conversion import feature into the API.

Google has fixed a bug where Google Ads were overreporting conversions between November 11 at 12:01 AM PST through November 20 at 11:59 PM PST. This specifically impacted advertisers using non ...

How to Set Up Offline Conversions in Google Ads Offline conversion tracking is fast becoming necessary because of recent updates. Learn how to set them up and the underlying strategy here.

Google said it is working on fixing the bug and correcting the conversion data. What happened? A bug caused Google Ads Search and Shopping campaign conversions to be overreported. What is the ...