Google Ads API eliminates 24-hour wait for conversion adjustments, streamlining data management for advertisers starting Sept. 9.

Google Analytics 4 update unifies conversion reporting across Ads and Analytics, introducing 'key events' and privacy-first measurement solutions.

Google announced last week a new version of the Google AdWords API, v201309, has been released. The major difference is bringing the offline conversion import feature into the API.

Google said it is working on fixing the bug and correcting the conversion data. What happened? A bug caused Google Ads Search and Shopping campaign conversions to be overreported. What is the ...

Google has fixed a bug where Google Ads were overreporting conversions between November 11 at 12:01 AM PST through November 20 at 11:59 PM PST. This specifically impacted advertisers using non ...

Why Enhanced Conversions Are Now More Important Than Ever For Google Ads Enhanced Conversion can help to supercharge your Google Ads performance. Find out how first-party data can boost your paid ...

Google is recruiting participants for an online panel through a partnership with Gallup that will serve as a truth set to validate its conversion models.

Let’s explore how the Conversions API (CAPI) and Server-Side Google Tag Manager (GTM) are revolutionising tracking, particularly within Africa’s evolving privacy landscape.