Conversion is usually preceded by several interactions with a website or an app. Attribution determines the role of each touchpoint in driving conversions and assigns credit for sales to interactions ...

Google Analytics 4 (GA4) has now become the defacto analytics tool for millions of users across the globe. Google has made several significant changes to GA4 since its initial release four years ago.

Google Analytics, an access analysis service provided by Google, will be fully migrated to 'Google Analytics 4 (GA4)' on July 1, 2023, and the previous generation Google Analytics 'Universal Analytics ...

Did you forget to complete your properties’ Google Analytics 4 (GA4) setup before the Universal Analytics (UA) deprecation on July 1? Today, we begin shutting down Universal Analytics as we welcome ...

If there’s one thing that’s desirable for all businesses, it’s profit—or at least the struggle to attain and maximize it. In today's digital era, securing a solid ROI, establishing a brand and gaining ...

Google Analytics 4 enables exporting audience and engagement data to BigQuery for deeper insights. Google Analytics 4 now allows exporting user data to BigQuery. The data includes audience membership, ...

On the 28th September I headed up to Sydney for iTWire to attend Australia's first Google Analytics User Conference, co-presented by Google Analytics-certified partners, Loves Data and Internetrix. In ...

More than six weeks after renaming and upgrading its Web analytics service and cutting its price to zero, Google Inc. continues to labor to make it meet the expectations of the company and of users.

Google is forcing the switch to Google Analytics 4, causing headaches for many marketers. Find out exactly what changes — good and bad — are in store. In case you haven't heard, a decision by the ...