Last December, Google Analytics announced an alternative tracking setup by using a “parallel rail” to execute JavaScript, meaning analytics wouldn’t slow down your site, and your site wouldn ...

Google Analytics (GA4) events tracking can be challenging to set up compared to UA – we've got you covered with this comprehensive guide.

Google Analytics tracking codes are connected to the specific Analytics account under which they are stored. This poses a problem if you plan on transferring the statistics to a new Analytics ...

With Google Analytics rushing folks on Universal Analytics to set up Google Analytics 4, many are asking if they should run both UA3 and GA4 code at the same time. The answer, in my opinion, is ...

Event tracking is one of the most useful features in Google Analytics. With just a little bit of extra code, you can capture all kinds of information about how people behave on your site. Event ...

Once you have event tracking setup within the code on your site, the data will automatically start pulling into the “Events” section of your Google Analytics dashboard.

To help you determine which pages have botched tracking code or conflicts in filters, Google's Analytics Diagnostics will "frequently" scan your site to identify issues with tagging, account ...