Google developers were able to simplify the tool’s ability to track Flash, Adobe Flex and ActionScript 3 by translating Google Analytics tracking code into the ActionScript 3 programming ...

With Google Analytics rushing folks on Universal Analytics to set up Google Analytics 4, many are asking if they should run both UA3 and GA4 code at the same time. The answer, in my opinion, is ...

Add Google Analytics Code Snippet Directly To The Header.php File If you are comfortable working directly in your theme code, this is another option for adding your Google Analytics code.

Previously when tracking specific events on your website using the suite of Google Analytics tools meant configuring Google Tag Manager or using custom code, both of which could prove to be quite ...

A step-by-step guide for configuring form submission data to track conversions in Google Analytics using Gravity Forms in WordPress as an example.

Event-based tracking. Event-based tracking with Google Analytics 4 reveals user behavior across websites and apps, providing better insights into customer journeys. Conversion and engagement. Key ...

Google Analytics can do so much for a business that every business owner should make a point of at least looking at it.