In a short time, AI-powered technology like predictive analytics has gone from seeming like futuristic features only a few organizations could access, to something attainable for all businesses. This ...

Google Analytics introduced a new AI-powered feature called Generated insights that automatically detects and explains significant data fluctuations. The feature uses natural language to surface ...

eWeek content and product recommendations are editorially independent. We may make money when you click on links to our partners. Learn More Generative AI (GenAI) is a type of artificial intelligence ...

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. In today's rapidly evolving financial landscape, the ability to harness data for actionable ...

Google Analytics 4 enables exporting audience and engagement data to BigQuery for deeper insights. Google Analytics 4 now allows exporting user data to BigQuery. The data includes audience membership, ...

With cars zipping down tracks at more than 200 miles per hour, Formula One racing is one of the most thrilling sports experiences today. The merging of car and driver into a single unit captures ...

Google Merchant Center is a valuable yet overlooked resource for ecommerce advertisers. It offers free analytics on product performance, pricing, demand and more. This article shows how to extract ...

In today’s fast-paced digital world, SEO is no longer just about keywords and backlinks. Data analytics has emerged as a game ...

With next-generation people analytics, employers have easy, intuitive access to information that helps them make smarter ...

Snowflake's momentum in cloud analytics, strengthened by AI integration and key partnerships, is driving robust growth.

The skillset required of marketers continues to change as the industry evolves. The Master of Science in Marketing Analytics and Insights at Rutgers Business School is a STEM-designated program that ...