You are a serious marketer, so, of course, you’re diligent about metrics and analytics. You create and run custom Google Analytics reports so you can make the best decisions for your team and your ...

Google Analytics drops four attribution models and adds custom metric combinations. Google Analytics is removing four attribution models in October 2023. A new "calculated metrics" feature will allow ...

Google Analytics 4 Reports has added support for match types. Report Filters now supports: Why we care. Filters help ensure that your GA4 reports only show the data you care about, saving you time.

Google is discontinuing Universal Analytics, its legacy web analytics platform. This is the final shift in the transition to Google Analytics 4 (GA4). Why it matters. Businesses that relied on ...