In this blog series, we shed some light on our marketing approach at The Next Web through Web analytics, Search Engine Optimization (SEO), Conversion Rate Optimization (CRO), social media, and more. A ...

The shift to GA4 can be stressful. Here's a step-by-step guide for ecommerce companies to get ahead of the Google UA Sunset. The end of Universal Analytics is major news for all marketers relying on ...

As a business owner, you might have heard about — or are already using — Google Analytics. Today, millions of businesses use Google Analytics. If you are one of them, it is necessary to know how you ...

Google Analytics continues its push into corporate IT shops with capabilities such as custom report generation, advanced segmentation, and integration with Google AdSense Google this week continued to ...

Google has added six new dimensions and metrics in the new Google Analytics 4 audience builder. These metrics should help you track your website metrics and goals in more detail using the audience ...

Many online retailers use Google Analytics to track traffic to their site, but what if real-world retailers could access the same data about traffic to their stores? The technology exists in Euclid ...

NEW YORK — Avinash Kaushik is skilled at using data to make his case. There was the time, for example, when the Google analytics evangelist and cofounder of Market Motive had to build a compelling ...

Google is rolling out what it says is the biggest overhaul of Google Analytics in nearly a decade. The revamped platform features new machine learning capabilities, unified app and web reporting, ...