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Warner Bros. and Legendary Pictures are leaning into gamification on Roblox to promote “Godzilla x Kong: The New Empire,” which hits theaters March 29, per details shared with Marketing Dive.

Roblox (RBLX) unveils the trailer of Godzilla x Kong: The New Empire on its platform and provides an interactive experience for viewers.

To encourage participation, “Godzilla x Kong Obby” dishes out collectibles that can be redeemed for exclusive Roblox gear, including Godzilla’s tail and head and Kong’s head and axe. The Gang, a ...

Roblox RBLX recently unveiled the trailer of Godzilla X Kong: The New Empire on its platform. It is the first instance of a 2D trailer transforming into a 3D playable game on the platform. This ...

Godzilla x Kong: The New Empire may be hitting cinemas next week, but before then fans of the 'MonsterVerse' can leap into the world of the Titans via a new trailer built in Roblox. Developed by ...