Warner Bros. and Legendary Pictures are leaning into gamification on Roblox to promote “Godzilla x Kong: The New Empire,” which hits theaters March 29, per details shared with Marketing Dive.

Roblox RBLX recently unveiled the trailer of Godzilla X Kong: The New Empire on its platform. It is the first instance of a 2D trailer transforming into a 3D playable game on the platform. This ...

Roblox (RBLX) unveils the trailer of Godzilla x Kong: The New Empire on its platform and provides an interactive experience for viewers.