Previous Roblox hits like Dress to Impress were buoyed by influencers like Kai Cenat, but this one is all short-form videos. “It’s a lot of younger kids coming in,” KreekCraft said.

I don't want my kids on it. Things get slightly off-piste later in the interview, as Baszucki compares the experience of building Roblox to how Walt Disney must have felt when building Disney into ...

A new Roblox initiative will allow some creators to get paid for fan games based on Like a Dragon, Stranger Things, and more popular IPs.