Move over, Rihanna. Roblox will allow creators to sell merch in the game There’s a new way for users to buy digital items, too.

Roblox is delivering on a long-promised feature that allows creators to sell physical merchandise in-game.

Roblox is also launching an initiative that works the other way around. Through the company’s new Approved Merchandiser Program, you’ll be able to buy physical goods in the real world that ...