While it’s widely acknowledged that marketing operations can be instrumental in enabling effective martech deployment, integration and optimisation, it is not yet universally adopted by many B2B ...

Compre, the Bermudian-domiciled international legacy group, today announced the formation of a global claims and operations function. It follows significant growth in a successful 2023 in which it ...

Traditional education treats marketing as a creative discipline or a collection of disconnected principles or tactics. It ...