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Train a virtual dragon? Film studios turn to Roblox and other games to reach young fans June 18, 2025Updated Wed., June 18, 2025 at 11:36 a.m.

Roblox is a certified juggernaut raking in millions of dollars every day. The platform has tens of millions of games available to play for free from your computer, smartphone, or shiny new Chromebook.

From creating virtual experiences to selling tickets within games and social media, Hollywood is trying to capture the attention of young fans in places they frequent.