Dive Brief: Accessories retailer Claire’s has a new virtual destination, ShimmerVille, that uses the Roblox platform to amplify the brand’s purpose of empowering self-expression and personal style, ...

Having launched a metaverse gaming experience on Roblox last year, Claire’s is betting on digital wearables. Limited edition physical versions could also be on the cards.

Roblox stock rose after the videogame company said it is partnering with Google to expand its burgeoning ad business.

Roblox reports 71.5 million daily active users, who are spending an average of 2.4 hours a day on the platform. And the fastest growing group devoting its time to Roblox is Gen Z, the 12 to 27 ...

With a focus on edutainment, the Roblox activation from beauty brand e.l.f. enjoins its Gen-Z fans to create their dream start-up and hone their entrepreneurial skills.