Is the latest iPhone a good value? Should you accept that promotion you’ve been offered? Should you pay to have someone come and fix your leaky toilet or fix it yourself? Although we might delude ...

The process of marketing a new product or service begins when you create a frame of reference. Essentially, the frame of reference is the way your product is perceived by the market and consumer; for ...

Business policies establish the rules of conduct for a company. They not only describe the responsibilities for the employer and the employees, they also create a frame of reference for handling the ...

The Academy of Management Journal, Vol. 37, No. 1 (Feb., 1994), pp. 193-205 (13 pages) Previous research has shown that disputants differ substantially in how they experience, or cognitively "frame," ...