Fortnite and Roblox, two blockbuster games popular among children, each incorporated the dance into their games, allowing players to purchase “emotes” of the dance for their avatars to perform.

Roblox has landed itself in hot water with viral TikTok choreographer Kelley Heyer, as she's filed a lawsuit against the platform for using her dance without permission.

In 2019, Epic Games had an ambitious plan to allow gamers and devs to make custom content to sell in Fortnite's in-game store.

Roblox sued for allegedly selling Charli XCX dance without permission, and it's like the last five years never happened Rotten to the core.

Virtual worlds, through games like Fortnite and Roblox, have become an important part of young people’s social lives - RAIN’s Matt Lang explores how brands can help rather than hinder the experience.