Salesforce, the US-based enterprise software company, is close to finalising a bumper sponsorship deal with Formula One (F1) motor racing that will underline the recent revival in the sport's ...

Formula 1 is using Salesforce’s platform to get a tighter grip on its data and to develop personalized experiences for millions of fans around the globe. Zarah Al-Kudcy, Head of Commercial ...

Always regarded as one of the world’s most glamorous and high-end sports, Formula 1 has undergone somewhat of a fanbase transformation in recent years. Far from being the preserve of geeky car nuts, ...