Influencer marketing is a gold rush in the digital world. It is attracting a lot of money and a lot of people, including dubious influencers. Fake influencers are people or accounts that have gained a ...

Mumbai: Alarmed by the discovery of fake online followers of big social media influencers, lifestyle companies are rethinking their brand strategies and seeking out social media personalities with ...

The Federal Trade Commission (FTC) is taking action to prohibit “deceptive advertising.” On Wednesday, the organization announced that fake reviews, purchased followers, and suppression of reviews ...

It's getting harder to tell the real from the fake on the social media. Twitter now reports it has around 288 million users choosing to communicate in 140-character bursts all over the world. But have ...

Whether or not the number of fake accounts on Twitter is enough reason for Elon Musk to back out of his $44 billion deal to buy the company will be a question for the courts to decide. Twitter is ...