Did you know that only 8% of retail purchases happen online? That, of course, means the rest of these purchases happen offline, in the real world. For merchants who want to build a seamless connection ...

For a company generating tens of billions of dollars in advertising revenue, Facebook’s attribution offerings are highly reliant on cookies and pixels. This can lead to inaccurate reports that ...

See what's new in Facebook Ads updates designed to help advertisers with measurement issues from the tracking prompt fallout. Facebook announced a series of improvements this week that are designed to ...

In September, Meta (then still Facebook) alerted advertisers that Apple’s privacy changes were causing Facebook to undercount web conversions on iOS by around 15%. Meta now says it’s been able to ...

This project provides a standalone backend service built with Next.js (App Router) to handle Facebook Conversions API (CAPI) events. It allows you to send web events from your server to Facebook, ...

Data and analytics company and Facebook Conversions API partner, Terragon, is set to hold a webinar aimed at highlighting the imminent threat the death of third-party cookies poses to the digital ...

=== W3 Facebook Pixel Server-Side Tracking (CAPI) === Contributors: Md Shukur Miah Tags: facebook, pixel, conversions api, server-side tracking, woocommerce, marketing, analytics Requires at least: ...

Marketers don’t actually want clicks, they want the downstream conversions and the return on investment that follow. So today Facebook begins allowing advertisers using its API to ask it to show their ...