Did you know that only 8% of retail purchases happen online? That, of course, means the rest of these purchases happen offline, in the real world. For merchants who want to build a seamless connection ...

For a company generating tens of billions of dollars in advertising revenue, Facebook’s attribution offerings are highly reliant on cookies and pixels. This can lead to inaccurate reports that ...

See what's new in Facebook Ads updates designed to help advertisers with measurement issues from the tracking prompt fallout. Facebook announced a series of improvements this week that are designed to ...

In September, Meta (then still Facebook) alerted advertisers that Apple’s privacy changes were causing Facebook to undercount web conversions on iOS by around 15%. Meta now says it’s been able to ...

株式会社グラフトンノート（代表取締役：矢野 哲快・鎌田 真行、本社：東京都渋谷区、以下グラフトンノート）はWEB広告のパフォーマンス向上とマーケティングテクノロジーの進化を追求する中で、コンバージョンAPI対応ツール「C-POP(シーポップ、以下C-POP ...

=== W3 Facebook Pixel Server-Side Tracking (CAPI) === Contributors: Md Shukur Miah Tags: facebook, pixel, conversions api, server-side tracking, woocommerce ...

～コンバージョンAPI対応ツールとして、国内最多8媒体との連携を実現～ 株式会社グラフトンノート（代表取締役：矢野 哲快・鎌田 真行、本社：東京都渋谷区、以下グラフトンノート）はWEB広告のパフォーマンス向上とマーケティングテクノロジーの進化を ...