In 2021, after a year of lockdowns and social distancing, gum was practically forgotten. People were socially distanced, and their mouths covered, making the key category benefit of fresh breath ...

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive ...

Wrigley is encouraging consumers to get up close and personal with its new campaign for the Extra range. A major new six-month TV campaign hit screens this week with a 60-second umbrella ad to support ...

Mars Wrigley has expanded its Extra Refreshers range with a Watermelon Raspberry variant, backed by a £4.5m marketing campaign. The new, sugar-free gum will launch nationwide at the end of February in ...

A commercial for chewing gum featuring two women kissing was the third most complained about ad of 2023 in Australia, according to advertising regulator Ad Standards. The 20-second ad for Wrigley’s ...

In a post shared to the r/mildlyinfuriating sub on April 19, user u/Chyllian posted a picture of an open value pack of Extra gum. The package contains eight packs of gum, but there is clearly empty ...

Mars is refreshing its chewing gum and mint brands, supported by a TV, digital and out-home-home campaign. It is spending £39.2 million ($50 million) on the push, which is designed to help its brands ...

Mars Wrigley is spending millions of dollars in a bid to restore chewing gum to its former glory with consumers, starting with an international ad campaign that jettisons typical category promises ...

No Artificial Colors In Skittles, Starburst, And Extra Gum In 2026 Donald Trump's approval rating suddenly shifts with Gen Z Ukrainian sniper reportedly breaks world record with 13,000-foot kill shot ...