Mars Wrigley has expanded its Extra Refreshers range with a Watermelon Raspberry variant, backed by a £4.5m marketing campaign. The new, sugar-free gum will launch nationwide at the end of February in ...

Mars and the agencies that created the ‘Extra’s Gum Cities’ campaign, EssenceMediacom, T&Pm, and GroupM have been selected as the 2024 winners of the JCDecaux PROGRAMMATIC Campaign of the Year Award.

Extra was the #1 gum brand from 1990-2004 on the strength of its "long-lasting flavor" positioning. As "long-lasting" became a category ante, Extra steadily declined. In response, we launched new ...

Mars Wrigley will roll out versions of select candies made without Food, Drug & Cosmetic (FD&C) artificial colors starting in 2026. First up: M&M’s Chocolate, Skittles Original, Starburst Original, ...

In a post shared to the r/mildlyinfuriating sub on April 19, user u/Chyllian posted a picture of an open value pack of Extra gum. The package contains eight packs of gum, but there is clearly empty ...