Mariah Carey has officially entered the Roblox universe for the holidays. Yesterday (December 1), the pop superstar kicked off her month-long reign over the popular gaming platform that will include ...

Young people get Roblox. Advertisers … not so much. Roblox hopes to rectify that with its recently launched partner program. The program connects advertisers with agencies and game developers that are ...

American Eagle will make its Roblox debut to promote a spring "Members Always" collection that draws on vintage and prep styles and emphasizes inclusivity, per a news release. The retailer partnered ...