Versant will use the name “ USA Sports ” as the division and brand name for the company’s wide-reaching portfolio of sports broadcasts, including ones airing on USA Network and Golf Channel.

The NBCUniversal spinoff has rights to NASCAR, the PGA TOUR, Premier League, WWE, WNBA, USGA, R&A, LPGA Tour and PGA of America events, among others.

Versant, the new home for NBCUniversal cable networks being spun off from Comcast, will use USA Sports as the umbrella brand and division name for sports programming on USA Network and Golf Channel.

Versant officially branded its sports portfolio on Wednesday, giving USA Network and Golf Channel a unified identity ahead of the spinoff’s expected completion early next year. The company will use ...