Elf, of course, is a Will Ferrell-starring Christmas film from 2003. The movie – which sees Ferrell's character, Buddy the Elf, leaving the North Pole to experience life in New York City – has become ...

Continuing a big year for Christmas-themed games in 2023 is Roblox; the game platform is getting a new experience based on Jon Favreau’s holiday comedy Elf, developers announced Wednesday. While you ...

New partnerships keep rolling in for Roblox Corporation just in time for the holiday season. The latest Roblox brand collaboration is with The Elf on the Shelf, a popular and fun Christmas tradition ...

Toikido has collaborated with The Lumistella Company to bring The Elf on the Shelf into the world of Piñata Smashlings for a festive gaming event. The festive themed gaming event will feature The Elf ...

This holiday season, fans of the 2003 Christmas film “Elf” can experience the North Pole for themselves through a new Roblox world, the “Elf North Pole Workshop.” Developed by gaming studios Fairview ...

e.l.f. Cosmetics is applying a new layer of innovation to its Roblox experience, adding real-world commerce powered by Walmart. Starting today, beauty gurus can visit the e.l.f. UP! experience’s ...

Brands keep betting on Roblox. New York City-based E.l.f. Cosmetics announced it will test real-world commerce on the video game platform Roblox, becoming the first beauty brand to do so. Products, ...

e.l.f. Cosmetics is launching real-world commerce within its Roblox experience, e.l.f. UP!, pushing forward in the convergence of virtual platforms and retail, GamesBeat broke the story on Sunday.