Continuing a big year for Christmas-themed games in 2023 is Roblox; the game platform is getting a new experience based on Jon Favreau’s holiday comedy Elf, developers announced Wednesday. While you ...

Warner Bros. Motion Picture Group is celebrating 20 years of the iconic holiday movie “Elf” through an immersive Roblox experience, per a press release. The activation was made with creative studio ...

Elf, of course, is a Will Ferrell-starring Christmas film from 2003. The movie – which sees Ferrell's character, Buddy the Elf, leaving the North Pole to experience life in New York City – has become ...

This holiday season, fans of the 2003 Christmas film “Elf” can experience the North Pole for themselves through a new Roblox world, the “Elf North Pole Workshop.” Developed by gaming studios Fairview ...

E.l.f.’s first Roblox experience responds to a perceived entrepreneurial streak in Gen Z, seeking to imbue the cohort with the skills needed to succeed in a changing economy. The announcement ...